While many digital marketing strategies remain effective, some may not deliver the same results due to changing consumer behaviours or market dynamics:
- Over-Reliance on Organic Social Reach: With algorithm changes and increased competition, organic reach on social media platforms may not be as effective as it once was, necessitating a greater emphasis on paid advertising and engagement tactics.
- Email Spamming: Sending unsolicited or irrelevant emails to large email lists can damage brand reputation and result in low open rates and high unsubscribe rates.
- Keyword Stuffing: Stuffing web pages with keywords for SEO purposes may lead to poor user experiences and potential penalties from search engines, as they prioritise quality content and user intent.
- Ignoring Mobile Optimization: Since most internet users access content on mobile devices, paying attention to mobile optimisation can result in better user experiences and reduced search engine rankings.
