Google Search
Google search is a powerful tool. Paying for keywords secures your space at
the top of the search. Use keyword advertising to secure a prominent position in search engine results, increasing your online visibility.
Leverage the power of Google search by investing in keywords. Increase your online visibility and secure a top position in search engine results.
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FAQ Search
Need more information on Search? Browse our FAQ for helpful resources.
Wha tis Google Marketing?
Google Marketing refers to advertising and promotional activities conducted through Google's various advertising platforms, such as Google Ads (formerly known as AdWords) and Google Display Network. It allows businesses to display ads on Google's search engine results pages (SERPs), partner websites, YouTube, and other platforms to reach potential customers.
How can Google Marketing benefit my business?
Google Marketing offers several benefits, including increased visibility and brand awareness, targeted advertising to reach specific audiences, measurable results through analytics and tracking tools, and cost-effective advertising options that allow you to control your budget and optimise your campaigns for maximum ROI.
What types of ads can I run with Google Marketing?
With Google Marketing, you can run various types of ads, including text ads that appear on Google search results pages, display ads that appear on websites within the Google Display Network, video ads on YouTube, shopping ads for e-commerce products, and app promotion ads to drive app installs and engagement.
How does Google Ads work?
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords related to their products or services. When users search for these keywords on Google, ads are displayed at the top or bottom of the search results page based on factors like bid amount, ad relevance, and ad quality. Advertisers only pay when someone clicks on their ad.
What targeting options are available with Google Marketing?
Google Marketing offers a range of targeting options to help you reach your desired audience, including demographic targeting based on age, gender, and location, interest targeting based on users' online behaviour and interests, re-marketing to reach users who have previously interacted with your website or ads, and keyword targeting to show ads to users searching for specific terms.
How can I track the performance of my Google Marketing campaigns?
Google provides robust analytics and tracking tools to monitor the performance of your campaigns. With Google Analytics, you can track website traffic, conversion, and click-through rates. In Google Ads, you can view metrics like impressions, clicks, click-through rates, conversion tracking, and
cost-per-acquisition (CPA) to evaluate the effectiveness of your ads.
Propel your brand to the forefront of online visibility with targeted Google AdWords promotions